Recently, I’ve been seeing posts about usefulness in blogging and the necessity of sharing things with your readers that will be helpful in their day-to-day. To tell you the truth, this concept bothered me at first. Not because I don’t understand why readers would be drawn to blog posts that are applicable to their own lives, but because I wasn’t sure what that meant for me. I don’t write about recipes or DIYs. I don’t garden or make organic cleaning products. I don’t even feel like enough of an expert on blogging to offer much insight to newbies. What am I left with?
I began scrolling through the daily posts of a lot of my favorite blogs, taking note of which ones piqued my interest enough to make me click on them, and very few of the topics I listed above caught my fancy. But… I did click on the posts that were related to personal growth, humorous stories and random fun stuff. I was also drawn to tips on organization, business, some style and beauty ideas, and wisdom for dealing with different life situations. Guess what? Those are the very things I enjoy writing about. Those are the topics that I always seem to have ideas for. And while they may not be useful in a “hands-on” way, I have found them very useful and encouraging in my own life, and I know other women do, too. As a matter of fact, the blog I always read is Jess Lively’s. She sticks to all the topics I just mentioned and hers is one of the most successful blogs I follow.
My point is that through this little bit of introspection, I was able to pinpoint the sort of posts I love writing and gain confidence that others do enjoy reading them. Obviously, if you’re a blogger, it’s vital that your content be useful to your reader, but that doesn’t always mean the same thing. Usefulness has different manifestations. Find the things that you enjoy reading yourself and/or are encouraged by and focus on bringing that content to your readers in a helpful way.
Do you have any thoughts on what makes a blog post useful to you?