When I rebranded, and Banana Grove Designs became Sel Rose, I decided to take my logo needs to the designer I had worked with once before. Meredith Myers of Jack + Mo Designs is the woman I trust when it comes to logos. Her process is professional & easy and her work is gorgeous. If you like hand drawn elements and colorful designs, I would suggest looking at her >>website<<.
Regardless of how helpful Meredith was, I came out of the process with some tips for what the client can do to make things go even smoother. Here are my 5 tips for (successfully) working with a logo designer.
1.) Know what you want…Have you ever walked into a hair salon and told the stylist, “Oh, just do whatever you think’ll look good on me.” Yeaaah, you can’t do that with a logo designer. When you contact a designer, have a clear idea of the illustration or style you want. It will make the process go much faster. If you don’t, you will eventually figure it out, but you’ll have wasted valuable time and made the professional’s job a lot harder.
2.) It HAS to make sense…The only roadblock that suspended the design process for Sel Rose’s logo was when I asked for a design that didn’t hold meaning for my company. At the beginning, I asked for an abstract illustration that would eventually “take on” meaning to customers when they associated it with my brand, but all that did was make everything more confusing. The first rule of branding is know yourself. Know your customer and know the message you want to send them. That message is at the center of your company name and your design. So, if the name and the design don’t make absolute sense together, you took a wrong turn. I had to stop and go back to my message in order to find something that actually worked.
See the full post on Sel Rose’s shop blog HERE!
–SONG
